It’s raining in Kerala, Cochin is garbed in green. My very skin feels saturated with a sense of moist, exuberant verdure. The city spreads out lazily. Swollen, drenched, spilling over the brim, like a man drunk on red wine at noon. As I count the endless list of destinations, on the long road of the
I’ve written three drafts of this post and I still don’t know what the hell I’m trying to say. My first draft was when I decided to flip the question (like any idiot does, who is not able to answer the original one) Everyone wants to create. In the wonderful world of Ad land. Not
Work experience: 1-4 Years The candidate must have recruitment experience of at least one year, preferably in advertising or other related industry. Roles & Responsibilities: – Implementing the overall recruiting strategy – Sourcing and attracting talent by using databases, social media etc – Conducting interviews and filtering candidates for open positions – Consistently closing open
Experience- 0-2 years Roles and Responsibilities: · Is fast with Creative concepts & Adaptations · The ability to Extend Creative Concepts & Adaptations with minimal supervision · Ability to understand the creative concept and campaign idea and only then extending · Ability to make stand alone creatives like Social Media Posts etc, with minimal supervision
Experience- 6-8 years Roles and Responsibilities: · Working alongside the creative team to deliver projects, bringing the client’s perspective. · Writing the Creative Brief, inspiring the creative team with every project. · Co-ordinating day-to-day delivery with Foolish Works, and meeting deadlines. · Building the Annual Calendar (with Support) and then delivering it through the year
Moderator: Welcome to the High Tea Session with Ms. Gagan Arora, Corporate Head, Foolish. Ms. Arora will join the chat at 3 pm. In the meanwhile, you can send your questions related to the topic – Career Opportunities in New Age Advertising. Kindly note your questions will be moderated and sent to the celebrity to
You have just won the pitch. This is the client you have been eyeing for almost 8 months now. The much-desired dotted line has been signed and the last vow has been read. What’s next? Consummating this marriage and giving birth to a beautiful baby girl called the “Brand”.
“What a nice script! Let’s see what it does for my brand.” Haven’t we all heard this at some point during our advertising career? Heck, we probably hear it during every creative presentation.
Host of start-ups begin to make an impact, but do they have what it takes to elbow out the big daddies of advertising from the business?
“The best way I would describe the effect of the marijuana and the hashish is that it would make me relaxed and creative.”
Traditional offices and work setups are a passe. Most organisations now have millennials in their workforce. Hence the need to revamp work culture and work spaces to adapt to these new set of employees. Here is a reality check into India Inc.
Vandan Chopra points out the 7 Deadly Sins of Advertising that we all have been guilty of at some point. Advertising in all its glory, is the profession everybody loves to hate, and with good reason too. If you are a brand owner and you read on, you might get an insight into the workings
The most successful companies tend to be the ones with the happiest employees. I take out the time to create a happy workplace, where we collectively celebrate every event and achievement. To add the happiness quotient, we have a unique Chief Happiness Officer – Bruno, who is everyone’s favorite and adds joy to the daily
It has been the year of long format videos, sports-related campaigns, socially relevant messaging and content marketing in the advertising & media industry. IMPACT takes a look at the ads that made a lasting impression in 2016
Foolish, a startup based in Delhi, India that focuses on bringing business results to its client partners, recently moved into a new office which consists of a large open-space area, a kitchen, meetings rooms and lounges.
Experience- 3-6 Years Roles and Responsibilities: · First be an Ideas person, then an ART person · The ability to demonstrate mastery in the CRAFT (Art) · Guide Junior team members on CRAFT · Deliver atleast 4 jury worthy entries per month · Delivery CC (Art) with less than 1 round of rejection · Give creative approvals to Foolish Works on
As the scuffle for consumers deepens day on day, a strong brand becomes invaluable. It’s imperative to spend quality time in researching, defining, and building your brand. After all, your brand is the source of an assurance to your consumer. It’s a foundational part of your marketing communication and one you do not want to
Advertising is often perceived by many as just a glorified way of persuading consumers to buy more of a product. Well, what do we say? Badly done advertising might in some case be exactly that. However, there is a difference between advertising and smart advertising. Yes, we want you to sell more of your product
Media planning is possibly the most important step of an advertising campaign. This is what everything boils down to – right from research to a brand’s message and the mediums selected. And that’s why the extra pressure to get this crucial step right at all costs. Effective media planning entails looking for media platforms for
In this day and age of competitive brands, an increasing number of brands have started recognizing and opting for BTL advertising so as to engage & communicate with their audience personally. Gone are the days when BTL activities were considered to be an add-on to mass media activities. With the fragmentation of media space increasingly
When it comes to ‘Digital Advertising’, there have been ongoing debates on whether this is simply a bubble that will soon burst, or, a sound that will have a resounding effect in the market and the way in which people advertise. Even though traditional advertising mediums like television & newspapers have retained their positions as
Advertising always sounds like a fun prospect to explore and get into, to promote your brand, doesn’t it? Its only when you are exposed to the technicalities of “above the line”, “below the line”, “through the line” and all other jargon & details that it starts hurting below the belt! Let’s try and make all
Building a brand is about more than just building plants and establishing production lines. Even though a brand manifests itself in factories, offices, employees, & products, ultimately its value resides elsewhere – with consumers. What a brand really consists of is the sum total of all perceptions with respect to your brand in the minds
A brand name forms the very foundation of your brand. It is something that stays with you forever & is one of the most crucial elements to consider while setting up a new business. After all, your brand name is how consumers will identify the product / service you provide. Your brand name is intangible
Technically speaking, the definition of “brand” would simply be the name, design, symbol or unique feature of a product that lets a consumer identify one seller’s product / service as distinct from those of others. A “brand” is probably one of the most important intangible assets that a business may have. A “brand” should be
WHO IS A STAKEHOLDER? In a business, a stakeholder is a person with an interest or concern in the business’ functioning. Stakeholders can affect or are affected (directly or indirectly) by an organization’s actions and / or results. While creating a “brand”, the identification of the company’s values, translating those values into an appealing brand
Knowing exactly what a consumer thinks, says, feels, or wants is a marketer’s dream come true. Knowledge of these aspects is like having a golden key for your brand’s positioning. And this golden key is what consumer insights are. An insight is a microscopic view of how the consumer feels, what they like, what is
There is a market and a target market for practically everything. Very few companies are big enough to supply the needs of an entire market, but most of them appreciate the need to find out who will buy their products. Not knowing who will buy a product or assuming that everybody will do, can lead
The famous U&A Study! You have read about it, you have been told to do it, you have also been told that it is the basic start point of running any marketing program. But just why is it so important, and what will it tell me that I don’t already know? A lot of time