California Almonds Thematic Communication – 2013
India has a tradition of consuming almonds. It’s consumption has been advocated through generations. ABC’s role in India is to promote generic consumption of California almonds. It has been observed in market researches that consumers of almonds believe strongly in the accrued health benefits of almonds;good for brain, hair and skin, provide energy to last through the day as against other nuts and dry fruits. ABC intends to encourage Indian consumers to continue the tradition and enjoy the accrued health benefits of regular almond consumption over time through sustained communication.